Q: How might your digital footprint affect your personal brand and future opportunities? Why is it important to be aware of one’s digital footprint? Give at least two examples.

Answer: If you leave a bad trail behind like posting something bad or inappropriate, people can find and see it. If you are applying for a job at somewhere they might look through your social media, and if they see something bad they might not want you to work for them because they are going to automatically assume that, that’s what you act like in real life. Same with the brand if someone like a buyer, for example, sees your products and is interested in it, they might google you up, and if something bad from the past pops up they might be disgusted and not buy or invest in your brand. The reason why they need to do this is that they need to know that they are hiring the right person because they wouldn’t want there to be controversy after they hired you.